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Brand Identity 

AMERUKHAN BASICS CLOTHING

We provided the graphic design services and the website development for Amerukhan Basics. Amerukhan Basics Clothing is a division of Moor Graphix. Both entities represents the cultural re-defining of a false narrative. Our clothing uses imagery, messages and symbolism to acknowledge our Aboriginal, Indigenous connection to the land of Amerukhan. The companies intent is to rewrite our story through design and conjure the spirits of our ancestors to fuel the children of our future to act not react!

Photographer: Taj Washington

Stylist: Sid Washington

Client: Amerukhan Basics Clothing

Date: 2020