Copywriting and Branding Essentials
Copywriting is one of the most important parts of your brand strategy! The copy your business puts out embodies your brand’s personality.
Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call the customer to make a sale.
Well-written copy uses language that speaks to and resonates with the customer. Sales copy creates an emotional connection with your customers. It naturally inspires customers to make a purchase because they feel emotionally invested in your brand.
Great brand copywriting shows customers that you know exactly what they are going through and how your product or service fits into their lives. When you know customers on that deep level, you create brand advocates who will purchase from you for life.
Create emotionally engaging brand copy with these tips:
Features tell, benefits sell. You might pride yourself on the features of your service or product and what you have to offer. But the words that are going to bring you closer to the sale are words that describe the benefits of the products.
● Know your customers, what their problems are, and what their everyday life looks like. What are their dreams?
● Use copy to help them imagine how their lives would be different with your product or service.
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