Our design methodologies at Moor Graphix are hard to define because they change from project to project. Some projects are simple and just need a facelift.
This scenario just means that all the groundwork has already been done,
and we just need to put the pieces together. Then, there are the times in
which we have to build the project from the ground up, taking facsimiles of
thoughts and crumpling them together to build from its chaos.
However, there are some formulas we use in order to achieve our goals
in designing for our clients. The first thing we do is plan the approach, which
start with defining the client’s goals. With that in mind we begin any project
finding the facts, this is the research phase, matching names to colors and
colors to symbols, searching for a common denominators. The next task is
to research the particular areas of concern or need (target market, focus
area, product, service, etc.). Applying the knowledge we gained, we begin to
build sketches, drawings to flush out ideas and concepts. These crude
structures of thumbnails and storyboards assist in the creative process.
Continuing to develop concepts thoroughly and always keeping the
client in the process also assists in the area of time management. With
the concepts developed and key items in place, finding complimentary
associations is just a matter of plugging in the researched material. This
helps to keep the project on course and in focus with the needs of the
client. After gathering all pertinent information and the process of applying
the association in a symmetrical format using various principles
we present the completed ideas for approval at which time we produce
facsimiles (mock-ups) of what the finish project may look
like. After crucial feedback we move to the next step whether it be
to create more samples or begin the layout phase to move to the
print or publish phase.
