Updated: Oct 21, 2021
Join us as we discuss the anatomy of a logo.
What's in your Logo?
The mark. This is the graphical part of the logo, (shape, image, etc.).
The name. This is the trade name of your company, product or service.
The tagline. The tagline is a short phrase that adds substance to the name.
Things to remember with your logo keep it simple and clean so it is easy to recognize at any size. Make sure the logo is relevant to your industry or service. Your logo should be versatile, it should look as strong, whether it is in full color or black and white or grayscale. Unique is another adjective you want represent your logo so it stands out from your competition. Lastly, your logo needs to be memorable, if you apply all of the attributes listed above your logo will be memorable! These are the elements of a logo and the very beginnings of building your brand.
Your brand is your company's personality, beliefs and values. we will dig into the brand in our next post, stay tuned...